About Us
Meet Touchpoint
Big ideas, bold brands, and a human-first approach for small businesses and nonprofits.
We are a Philadelphia-based branding and web design agency helping purpose-driven small businesses and nonprofits build brands people rally behind.
We blend brand strategy, visual identity, and conversion-focused websites to turn your mission into momentum. No fluff. No bloated timelines. Just strategy-backed creativity that feels like you and connects with the people you’re here to serve.
We work closely with one client at a time, combining deep discovery with sharp design so your brand shows up clear, confident, and rooted in purpose.
Because branding isn’t just about how you look.
It’s about how you make people feel.
Who We Work With
We partner with purpose-driven small businesses, nonprofits, and community-focused organizations across Philadelphia, Delaware County (Delco), the Main Line, and beyond. Think local service businesses, foundations, creative studios, schools, and organizations that care deeply about impact and belonging and want more than a pretty logo.
If you’re leading with heart and ready for a brand that reflects it, you’re our kind of people.
Jacob Kleinman Phillips
Founder & Brand Strategist
Jake is the heart behind Touchpoint. Part brand strategist, part creative coach, part “how-did-you-put-that-into-words?” translator. He has a gift for digging beneath the surface and pulling out the clarity, confidence, and character hiding inside every brand.
He helps purpose-driven founders and small business owners build brands people rally behind. Whether he is leading a RALLY Method sprint, reworking a messy message, or poking at the deeper “why” behind a business, Jake’s work gives leaders the words, direction, and courage to show up like they mean it.
With a background in industrial design, teaching, and community building, he blends big-picture strategy with roll-up-your-sleeves practicality. His clients know him as the guy who will champion their vision, challenge their comfort zone, and refuse to let them stay generic.
He’s big on tacos, real connection, and big ideas with soul. His twin Shayna keeps him grounded as Touchpoint’s behind-the-scenes strategist. Jake believes the best brands don’t just look good. They move people.
Ali Bassir
Creative Director & Brand Nerd
Ali is a design powerhouse with a mind for strategy and an eye for detail. As Creative Director at Touchpoint, he brings brands to life online. Pairing pixel-perfect websites with bold, intentional identities. Whether he’s mapping user flows or obsessing over type pairings, Ali’s passion for brand-building shows up in every touchpoint.
With a background in motion design and a knack for systems thinking, he makes even the most complex ideas feel simple, seamless, and stunning. Around here, we call him our resident brand nerd and we wouldn’t have it any other way.
Shayna Kleinman Phillips
Strategic Advisor & Operations Whisperer
Shayna brings equal parts strategy and soul to Touchpoint. A Navy Officer by trade and business brain by nature, she keeps big ideas grounded in real-world execution. From naming brainstorms to spreadsheet wizardry, she brings sharp thinking, tough love, and unexpected creative flair to every project.
She’s got a soft spot for crafts, her dog Quinn, and solving problems before they become problems. Her superpower? Making sense of the chaos and helping brands make bold, smart moves.
Quinn
Chief Vibes Officer & Squirrel Security
Quinn may not join client calls, but he’s a vital part of the team. From sunbathing in the studio to boosting team morale with his perfect side-eye, he reminds us that every brand needs heart… and a good nap.
He’s loyal to Shayna, adores Uncle Jake, and takes his squirrel patrol duties very seriously. Not a fan of 5Ks or being ignored. Big fan of socks, sticks, and water.
What We Stand For
At Touchpoint, our work is rooted in something deeper than design. It’s about who we are, how we show up, and the values we bring to every interaction. These aren’t just words on a wall. They’re lived, practiced, and poured into every project, every relationship, every touchpoint.
Lead with Heart
Empathy first. We listen deeply, speak truthfully, and show up as humans.
Breathe Passion
We bring energy, grit, and soul. We don’t just show up. We show up fully.
Integrity Always
We do the right thing, even when it’s hard or no one’s watching. No cutting corners. No BS.
Authentic Connection
No performative fluff. We build real relationships through honesty, vulnerability, and clarity.
Community First
We lift as we climb. We give more than we take. Our work serves real people and lasting impact.
Press & Features
Talks, interviews, workshops, articles that unpack the heart, hustle, and how behind bold brands.
The Neuroscience of Wealth & Wellbeing: “Peeling Back the Layers of Your Brand’s Potential”
