Meet Touchpoint
Big ideas, bold brands, and a human-first approach.
We help purpose-driven businesses and nonprofits build brands that move people.
At Touchpoint, we believe branding should feel like you. Clear, confident, and connected to what matters. No fluff, no bloated timelines. Just strategy-backed creativity that turns your mission into momentum.
We work closely with one client at a time, combining deep discovery with sharp design to bring your brand to life in a way that actually resonates.
Because branding isn’t just about how you look.
It’s about how you make people feel.
Who We Are
Jacob Kleinman Phillips
CEO & Brand Design Strategist
Jake is the heart behind Touchpoint. Part brand strategist, part creative coach, part “how-did-you-put-that-into-words?” magician. He has a gift for digging deep and pulling out the clarity, confidence, and character behind every brand. Whether he's leading a strategy sprint or fine-tuning messaging, Jake helps purpose-driven leaders find their voice and rally their people.
He’s passionate about tacos, connection, and big ideas with soul. Fun fact: his twin Shayna keeps him grounded (and humble) as Touchpoint’s go-to strategist behind the scenes. And he firmly believes the best brands don’t just look good… they move people.
Ali Bassir
Creative Director & Brand Nerd
Ali is a design powerhouse with a mind for strategy and an eye for detail. As Creative Director at Touchpoint, he brings brands to life online. Pairing pixel-perfect websites with bold, intentional identities. Whether he’s mapping user flows or obsessing over type pairings, Ali’s passion for brand-building shows up in every touchpoint.
With a background in motion design and a knack for systems thinking, he makes even the most complex ideas feel simple, seamless, and stunning. Around here, we call him our resident brand nerd and we wouldn’t have it any other way.
Shayna Kleinman Phillips
Strategic Advisor & Operations Whisperer
Shayna brings equal parts strategy and soul to Touchpoint. A Navy Officer by trade and business brain by nature, she keeps big ideas grounded in real-world execution. From naming brainstorms to spreadsheet wizardry, she brings sharp thinking, tough love, and unexpected creative flair to every project.
She’s got a soft spot for crafts, her dog Quinn, and solving problems before they become problems. Her superpower? Making sense of the chaos and helping brands make bold, smart moves.
Quinn
Chief Vibes Officer & Squirrel Security
Quinn may not join client calls, but he’s a vital part of the team. From sunbathing in the studio to boosting team morale with his perfect side-eye, he reminds us that every brand needs heart… and a good nap.
He’s loyal to Shayna, adores Uncle Jake, and takes his squirrel patrol duties very seriously. Not a fan of 5Ks or being ignored. Big fan of socks, sticks, and water.
What We Stand For
At Touchpoint, our work is rooted in something deeper than design. It’s about who we are, how we show up, and the values we bring to every interaction. These aren’t just words on a wall. They’re lived, practiced, and poured into every project, every relationship, every touchpoint.
Lead with Heart
We believe empathy is a superpower. We listen deeply, speak authentically, and connect with people as humans first.
Breathe Passion
We bring energy, grit, and heart into everything we do. We don’t just show up. We show up fully.
Integrity Always
We do the right thing. Especially when no one’s watching. Our compass is set to honesty, respect, and doing good work the right way.
Authentic Connection
We don’t do performative. We stay grounded in who we are, building real relationships rooted in trust, truth, and bold self-expression.
Community First
We’re here to serve. We lift others up, give more than we take, and use our talents to create impact beyond ourselves.
Turning Purpose into Momentum
Talks, interviews, workshops, articles that unpack the heart, hustle, and how behind bold brands.
The Neuroscience of Wealth & Wellbeing — “Peeling Back the Layers of Your Brand’s Potential”
