Behind the Brand: An Intern’s Perspective on Building Chosen Tweed
What’s it really like behind the scenes at Touchpoint? UK-based intern Beth shares what she learned while working on Chosen Tweed. From logo challenges and three-day product shoots to the magic of team collaboration, purpose-driven design, and making a real-world impact.
Is Your Message Clear? 5 Tips to Make Your Mission Resonate and Move People
Is your message inspiring action or causing confusion?
Discover how a clear brand message helped turn a small act of kindness into a movement that raised $400,000 and impacted over 10,000 lives. Learn five actionable tips to make your mission resonate and move people.
The Problem With Quick Fix Branding: Why Mission-Driven Brands Need More Than Just a Logo
Quick-fix branding can feel like a shortcut, but it often leads to frustration, missed connections, and stalled growth. In this behind-the-scenes look, we explore why meaningful, strategic branding matters and how investing in the right foundation can lead to lasting success.
5 Questions to Ask Before Hiring a Branding Agency to Turn Your Mission Into a Movement
Hiring the right branding agency can transform your mission into a movement—but choosing the wrong one can hold you back. Ask these five critical questions to ensure you find a partner who truly understands your vision and delivers results.
The Problem With Generic Branding: Why Movement-Driven Brands Need to Stand for Something Bigger
Generic branding doesn’t inspire action—it gets overlooked. Learn why mission-driven businesses can’t settle for “good enough” and how meaningful branding turns missions into movements. Real-world stories show the difference between blending in and truly standing out.
Why Your Website Isn’t Connecting with Your Audience (And How to Turn It into a Movement Builder)
Your website should be the heartbeat of your mission—not a barrier to it. Discover why most websites fail to connect and the five key steps to turn your website into a powerful platform for engagement, trust, and action.