What’s the ROI of Branding?
Strategic branding builds trust, increases conversions, and pays you back in every part of your business.
How to Know If You’re Ready to Rebrand
If your brand no longer reflects your work, your clients, or your clarity… it’s time to realign.
How to Build a Brand From Scratch (Even If You’re Just Starting Out)
Start where you are, get clear on what matters, and build a brand that grows with you.
Logo Design vs. Brand Design — What’s the Difference?
A logo is a mark. A brand is the full experience. Here’s why you need more than just a visual.
What Goes Into a Strategic Brand Identity Package?
It’s not just a logo… it’s a full system designed to grow with you and reflect your mission.
What Does a Branding Agency Actually Do?
We don’t just design logos. We help you get clear, get seen, and build a brand with staying power.
How to Choose the Right Branding Agency for Your Business
Find a partner who gets your mission, asks better questions, and builds beyond aesthetics.
Brand Identity vs. Brand Image — What’s the Difference?
Don’t let generic messaging or scattered strategy block the impact your brand is here to make.
3 Common Branding Mistakes That Kill Connection
Don’t let generic messaging or scattered strategy block the impact your brand is here to make.
SEO for Heart‑Led Brands — What You Need to Know
SEO isn’t about being salesy… it’s about being findable, helpful, and aligned with your people.
How to Define Your Brand Voice That Moves People
A magnetic brand voice isn’t a luxury. It’s your key to being remembered, trusted, and chosen.
Types of Branding Every Business Should Understand
From personal to nonprofit branding, understanding the types helps you show up smarter and more aligned.
Why Branding Is Important for Business Growth
Branding isn’t extra… it’s essential for building trust, clarity, and traction in your business.
What Is Branding?
Branding is more than visuals. It's the emotional connection people build with your business at every touchpoint.
Behind the Brand: An Intern’s Perspective on Building Chosen Tweed
What’s it really like behind the scenes at Touchpoint?
UK-based intern Beth shares what she learned while working on Chosen Tweed. From logo challenges and three-day product shoots to the magic of team collaboration, purpose-driven design, and making a real-world impact.
Is Your Message Clear? 5 Tips to Make Your Mission Resonate and Move People
Is your message inspiring action or causing confusion?
Discover how a clear brand message helped turn a small act of kindness into a movement that raised $400,000 and impacted over 10,000 lives. Learn five actionable tips to make your mission resonate and move people.
The Problem With Quick Fix Branding: Why Mission-Driven Brands Need More Than Just a Logo
Quick-fix branding can feel like a shortcut, but it often leads to frustration, missed connections, and stalled growth.
In this behind-the-scenes look, we explore why meaningful, strategic branding matters and how investing in the right foundation can lead to lasting success.
5 Questions to Ask Before Hiring a Branding Agency to Turn Your Mission Into a Movement
Hiring the right branding agency can transform your mission into a movement, but choosing the wrong one can hold you back.
Ask these five critical questions to ensure you find a partner who truly understands your vision and delivers results.
The Problem With Generic Branding: Why Movement-Driven Brands Need to Stand for Something Bigger
Generic branding doesn’t inspire action, it gets overlooked.
Learn why mission-driven businesses can’t settle for “good enough”.
Why Your Website Isn’t Connecting with Your Audience (And How to Turn It into a Movement Builder)
Your website should be the heartbeat of your mission, not a barrier to it.
Discover why most websites fail to connect and the five key steps to turn your website into a powerful platform for engagement, trust, and action.

