3 Common Branding Mistakes That Kill Connection

Even purposeful brands stumble when they miss these truth bombs:

Mistake 1: Generic Messaging

If your brand could belong to anyone, it belongs to no one. Saying “we’re the best” or “we do it all” helps nobody.

Instead: clarify who you serve and why you're different.

Mistake 2: Skipping Strategy and Story

Without a clear anchor — your mission, vision, personality — branding becomes wallpaper.

People remember stories. They forget slogans.

Mistake 3: Random Action Over Intentional Touchpoints

Publishing blog posts without linking them or dropping freebies?
You're leaving growth on the table.

Every piece of content should funnel people inward: blog → workbook → nurture → hire.

How You Win

Clarity beats noise.
Intent beats generic.
Community beats dilution.

Want help smoothing out these branding wrinkles? Use the Goodbye Generic guide. Let’s stitch brand clarity to nurturing content and build a blog strategy that works.