What Goes Into a Strategic Brand Identity Package?
Spoiler: it’s not just a logo and a color palette.
A real brand identity package — one that’s actually strategic — gives you the tools to show up consistently, confidently, and in a way that feels 100% aligned with your mission.
At Touchpoint, we don’t do cookie-cutter.
We build brand systems that grow with you.
Here’s what that includes:
1. The BrandIgnite™ Foundation
Before we design anything, we start with your strategy.
Through our BrandIgnite™ process, we map out:
Your mission, values, and vision
Your ideal audience (and what they need to feel)
Your brand personality and positioning
The story that ties it all together
No guessing. No “just pick a color” moments.
This strategy becomes the anchor for every design decision.
2. Logo Suite That Works Everywhere
You get more than a logo. You get a system:
Primary logo (your hero mark)
Secondary/stacked version
Submark or icon (for social, merch, favicons, etc.)
We design for flexibility — so your brand shows up strong on your site, your swag, your Instagram bio, and everywhere in between.
3. Brand Color Palette + Typography
These are chosen with intention — not just what looks pretty.
Your color and font systems are built to reflect:
Your personality
Your emotional tone
Accessibility across digital + print
Visual distinction in your space
We make it look like you, and make sure it works where you need it.
4. Supporting Visual Elements
Depending on your brand, we may also include:
Pattern or texture design
Custom iconography
Photography direction or curation
Social media templates
Layout frameworks
This is the visual glue. The details that make your brand feel layered, lived-in, and unmistakable.
✍️ 5. Voice & Messaging Mini-Guide
Clarity doesn’t stop at design.
We help shape your brand voice and give you simple, usable messaging frameworks so you can:
Talk about what you do without spiraling
Write content that sounds like you
Keep your team (or future team) aligned
6. Brand Guidelines (a.k.a. Your Brand’s Rulebook)
You’ll get a PDF (or Notion guide) that outlines:
Logo usage rules
Color + type systems
Voice and tone notes
Do’s and don’ts across platforms
This is your brand’s north star — so whether it’s a new hire, a web designer, or your future self creating a slide deck, everyone stays on the same page.
Bonus: Implementation Support
You don’t have to figure it out alone.
We stick around for rollout, feedback, and ongoing support because strategy deserves follow-through.
Want a brand identity that actually reflects who you are and where you’re headed?
Let’s build it together. With clarity, confidence, and a toolkit that grows with you.
