Behind the Brand: An Intern’s Perspective on Building Chosen Tweed
What’s it really like behind the scenes at Touchpoint?
UK-based intern Beth shares what she learned while working on Chosen Tweed. From logo challenges and three-day product shoots to the magic of team collaboration, purpose-driven design, and making a real-world impact.
Is Your Message Clear? 5 Tips to Make Your Mission Resonate and Move People
Is your message inspiring action or causing confusion?
Discover how a clear brand message helped turn a small act of kindness into a movement that raised $400,000 and impacted over 10,000 lives. Learn five actionable tips to make your mission resonate and move people.
The Problem With Quick Fix Branding: Why Mission-Driven Brands Need More Than Just a Logo
Quick-fix branding can feel like a shortcut, but it often leads to frustration, missed connections, and stalled growth.
In this behind-the-scenes look, we explore why meaningful, strategic branding matters and how investing in the right foundation can lead to lasting success.
5 Questions to Ask Before Hiring a Branding Agency to Turn Your Mission Into a Movement
Hiring the right branding agency can transform your mission into a movement, but choosing the wrong one can hold you back.
Ask these five critical questions to ensure you find a partner who truly understands your vision and delivers results.
The Problem With Generic Branding: Why Movement-Driven Brands Need to Stand for Something Bigger
Generic branding doesn’t inspire action, it gets overlooked.
Learn why mission-driven businesses can’t settle for “good enough”.
Why Your Website Isn’t Connecting with Your Audience (And How to Turn It into a Movement Builder)
Your website should be the heartbeat of your mission, not a barrier to it.
Discover why most websites fail to connect and the five key steps to turn your website into a powerful platform for engagement, trust, and action.
The Real ROI of Branding: Why Investing in Your Brand Powers Movements
Think branding is just a “nice-to-have”? Think again.
Learn how intentional branding delivers measurable ROI, and discover how CrossFit Fairmount’s rebrand sparked a 220% increase in conversions.
5 Ways to Make Your Brand Stand Out in a Crowded Market
In a sea of competition, standing out isn’t about shouting louder… it’s about showing up authentically. These five strategies will help you connect with your audience, differentiate your mission, and make your brand impossible to forget.
The Real Signs You’re Ready to Rebrand: Don’t Let an Outdated Brand Hold You Back
Learn the five clear signs it’s time to rebrand and discover how aligning your brand with your mission can unlock new opportunities for connection and impact.
Client Spotlight: Aimee Rubin Talks on Community, Inclusivity, and Branding at Game On State
Want to know what makes up the heart and soul of an arcade with inclusivity at the core of its mission? Then you definitely want to check out this conversation with Aimee Rubin.