Arobone Adventures
From side hustle to growing travel brand.
About the Client
Arobone Adventures is a full-service travel concierge based in Pennsylvania that plans unforgettable, stress-free vacations for families, couples, and groups.
Founded in 2020 by Tina Arobone, the business brings a personal touch to travel planning, helping clients experience the magic of exploring the world without the hassle. With a growing portfolio of travelers and more than 150 agents mentored, Tina continues to expand a business rooted in connection, adventure, and genuine care.
Industry
Travel & Tourism · Personal Services
Project Scope
Brand Strategy & Identity Design
Name Development
Website Design & Development
Merchandise & Apparel Design
Collateral & Print Design
Brand Photography & Creative Direction
The Challenge
Tina had the heart, the hustle, and a growing community. What she needed was a brand that reflected the value of her personal, concierge-level service.
As Arobone Adventures grew, Tina wanted to move beyond the perception of a side hustle and establish a recognizable, trusted travel brand that could attract new clients, support future growth, and reflect the care behind every itinerary.
The Transformation
We brought Tina's personality, purpose, and expertise together into one cohesive brand experience.
From the joyful visual identity and welcoming messaging to the website, photography, and branded materials, every touchpoint was designed to build trust, communicate her value, and make it easier for travelers to connect with her business.
The result was a brand that felt distinctly Tina, with a stronger foundation for continued growth.
THE BUSINESS IMPACT
A New Brand. A Bigger Chapter.
In the first full calendar year following the rebrand, Arobone Adventures experienced significant business growth.
Client-reported growth from 2023 to 2024. Results reflect overall business performance and are not attributed solely to the rebrand.
+271%
Commissions Growth
+93%
Travel Sales Growth
Photography by Lux Summit Studio
In Tina's Words
You really brought my dream to life. I didn’t know how to articulate what I wanted until I saw it and then I couldn’t stop smiling. You gave me a brand that feels like me and shows the world exactly what I do and how I make people feel. It’s everything I hoped for and more.
Tina Arobone
Founder & Adventure Director