Monarch Staffing
Humanized staffing solutions for real people and real results
About the Client
Monarch Staffing is a boutique staffing agency serving the Greater Philadelphia area with a human-first approach to hiring. Founded in 2001 by Laura Kasper, Monarch has matched over 11,000 job seekers with roles that make a difference and partnered with more than 1,000 businesses to build thriving teams. With deep roots, a personal touch, and a passion for creating opportunity, Monarch is redefining what it means to connect people with purpose.
Industry
Staffing & Recruiting · Career Development
Project Scope
Brand Strategy & Identity Design
Copy & Messaging
Collateral & Print Design
The Challenge
Monarch had an incredible track record and a stellar reputation, but their brand didn’t reflect the heart or scale of the business. Their website felt outdated and cluttered, and their messaging needed clarity to stand out in a competitive market dominated by automated platforms. They needed a brand refresh that would reflect their humanity, professionalism, and power to transform teams and careers alike.
The Outcome
We created a brand identity that brings Monarch’s warmth, trustworthiness, and resourcefulness to life. With modern typography, an uplifting color palette, and messaging focused on human connection and clarity, Monarch now has a brand that feels both professional and personal. Their website was restructured to speak directly to both employers and job seekers. Simplifying the journey, strengthening trust, and showcasing the team behind it all.
“
Jake is awesome at his craft! He listens to what you are trying to come away with for your company & brand, he asked really good questions to get to the heart of the business, takes the time to get to know you and your company so he can come up with a creative solution for a new fresh company brand. I used Jake's services to bring a new fresh brand look to Monarch Staffing! I could not be more pleased with the outcome, the timeline and all the deliverables! Highly recommend Jake 5 stars all the way!!!
Laura Kasper - President & CEO
