Aneway For Purpose
Empowering abilities, creating opportunity
About the Client
Aneway is a growing nonprofit on a mission to create employment and social opportunities for individuals with disabilities by launching purpose-driven small businesses. Since launching in 2023, they’ve raised over $130,000 through grassroots campaigns and community partnerships. Their flagship initiatives — Game On State, Print On State, and the soon-to-launch Sweet On State — are building a movement of dignity, purpose, and inclusive employment right in the heart of Media, PA.
Industry
Nonprofit · Disability Inclusion
Project Scope
Brand Strategy & Identity Design
Website Design & Development
Subbrand Development (Game On State, Print On State, Sweet On State)
Print Collateral & Merchandise
Fundraiser & Event Branding
Sponsor Deck Design
Ongoing Creative Support
Merchandise & Apparel Design
The Challenge
Aneway had an ambitious and heartfelt vision: To build an ecosystem of businesses that empower neurodiverse individuals through meaningful work and community. But they needed a brand and digital presence that could hold that big vision, clarify their mission, and invite people to be part of something bigger. We had to build something that felt as dynamic and human as the movement they were creating.
The Outcome
We crafted a brand system that is warm, energetic, and deeply human. The website is story-forward, impact-driven, and optimized for fundraising, while the brand identity supports multiple sub-initiatives and new ventures. Every touchpoint — from signage and swag to social graphics and gala decks — carries the same thread of purpose and personality. Today, Aneway is not just a nonprofit. It's a movement. And we’re proud to keep supporting it every step of the way.
“
Excellent vision and execution. Touchpoint really listens to their customers and are masters in creating a brand that works for your business long-term. I am also just incredibly grateful to Jake for your partnership, guidance, and infectious laugh. His team cared about every aspect of the process and seeing our vision to fruition.
Aimee Rubin - Founder & Executive Director
