Axle Forge
Power, precision, and performance.
About the Client
Axle Forge is a high-performance parts distribution company built for hardworking mechanics, repair shops, and parts dealers who need dependable components without the inflated costs. From kingpin kits to gearboxes, Axle Forge sources top-quality parts directly from trusted manufacturers offering an affordable alternative to U.S. and Chinese suppliers, without sacrificing quality.
Industry
Industrial Supply · Heavy Equipment & Repair
Project Scope
Brand Strategy & Identity Design
Name Development
Website Design & Development
Messaging & Copywriting
Marketing Collateral Design
Packaging Design
Brand Style Guide
The Challenge
Axle Forge needed a strong brand that could cut through a crowded and often outdated industry. With their parts sourced from India, they had a cost advantage. But they needed to overcome skepticism around quality and build trust fast with mechanics and shop owners. The name, identity, and messaging had to feel bold, credible, and built to last, while leaving room to grow into new product lines and categories over time.
The Outcome
We developed the name Axle Forge to convey strength, grit, and precision anchored in the spirit of powerlifting and American manufacturing, with a nod to the forging process. The bold, clean brand identity gives the company a solid presence across packaging, catalogs, and trade shows. Strategic messaging emphasizes reliability, savings, and speed positioning Axle Forge as the trusted go-to for parts that perform under pressure.
