Chosen Tweed
Curated elegance. Thoughtful details. A new home for beauty in Media.
About the Client
Chosen Tweed is a home décor and gifting store located on State Street in Media, PA. More than just a retail shop, it’s a curated destination designed to inspire connection, warmth, and intentional living. Built around the idea that beauty and community belong in the same space, Chosen Tweed invites visitors to slow down, savor the details, and find pieces that feel personal whether for their own home or someone else’s.
Industry
Retail · Home & Lifestyle
Project Scope
Brand Strategy & Identity Design
Naming & Positioning
Website Design & Development
Packaging Design & Tags
In-Store Signage & Gift Cards
Merchandise & Apparel Design
Marketing Strategy
The Challenge
Josh came to us with a clear vision: create a store that felt like home. He didn’t want another trendy retail brand. He wanted something enduring. A name with soul, a brand with layers, and a space that felt like a quiet invitation. As a first-time store owner with a beautiful concept and a strong eye, Josh needed help translating his philosophy into a cohesive brand identity and a welcoming digital presence. The challenge was to build something that felt timeless but fresh, elevated but accessible. Something uniquely his.
The Outcome
We crafted a brand rooted in texture, tradition, and quiet luxury. From the intentional name to the soft, layered visual identity, every element reflects the spirit of Chosen Tweed: personal, thoughtful, and beautifully curated. The Shopify website was designed for both online sales and foot traffic, blending charm with functionality. With branded tags, signage, and a packaging system that makes every purchase feel like a gift, Chosen Tweed now has a full brand that reflects its philosophy and welcomes customers into something special.
