Delco MSBL
Hardball. Sunday afternoons. All heart.
About the Client
Delco MSBL is a men’s competitive recreational baseball league based in Delaware County, PA where hardball meets hometown pride. Made up of players 25 and older, this league is more than just a Sunday pastime. It’s a fast-paced, fast-pitch return to the game you loved as a kid, powered by the grit, tradition, and fierce community spirit that defines Delco. If you know, you know.
Industry
Adult Recreational Sports · Baseball · Local Community
Project Scope
Brand Strategy & Identity Design
Merchandise & Apparel Design
Collateral & Print Design
The Challenge
Delco MSBL had decades of heart but no cohesive visual identity to match. With an aging logo and inconsistent online presence, they needed a brand refresh that would reflect the league’s energy and attitude while staying true to their rough-around-the-edges Delco roots. They wanted to attract new teams, build a stronger sense of community, and stand out with a look that felt modern, but still old-school enough to respect the game.
The Outcome
We created a bold, custom brand that looks just as good on a jersey as it does on a beer koozie. The new logo features sharp lettering and an emblem that captures both the competitive edge and community pride of the league. Every element was built to honor the legacy of Delco while energizing its next chapter. Now the league looks as legit as it plays.
