DINK Events
Real connections. Zero algorithm. All vibes.
About the Client
DINK Events is a bold, community-driven initiative that creates real-life connections for people proudly living the Dual Income, No Kids (DINK) lifestyle. Founded in Philadelphia, DINK Events hosts curated gatherings. From bar nights and mini-golf to hikes and cooking classes for child-free singles and couples looking for authentic relationships beyond the swipe.
Industry
Lifestyle · Events · Community
Project Scope
Brand Strategy & Identity Design
Website Design & Development
Copy & Messaging
Collateral & Print Design
The Challenge
Matthieu came to us with a vision and a name, but no identity yet. He wanted to launch a polished, fun, and highly differentiated brand that would feel as bold and unique as the community it aimed to serve. The challenge was to create a visual identity and website that would resonate immediately with the DINK community while helping DINK Events feel like it had already been around for years.
The Outcome
We brought DINK Events to life with a cheeky-yet-confident brand identity, a bold visual system, and a highly engaging website that builds trust and excitement with every scroll. Designed to feel inclusive, energetic, and real, the brand now positions Matthieu as a professional founder with a polished presence. This lead to early sponsor interest and high praise from first-time attendees who felt like they’d discovered something big.
“
When starting my new business venture, DINK Events, I had no idea how to begin creating a logo, let alone a professional website. Touchpoint did these things and so much more. After two Zoom sessions, they were able to take my ideas and feelings and translate them into a cohesive, fun, and effective brand, essentially from scratch. I could not be more satisfied with the job Touchpoint did for me, helping me get from idea to launch in just a matter of months.
Matthieu Drotar – Founder
