Game On State
An arcade experience built for joy, belonging, and all abilities
About the Client
Game On State is a nostalgic arcade and sweet shop located in the heart of Media, PA. But it’s more than a place to play games. It’s a mission-driven community hub focused on creating inclusive jobs and opportunities for people with disabilities, while bringing joy to families, friends, and visitors of all ages.
Industry
Nonprofit · Retail · Entertainment
Project Scope
Brand Strategy & Identity Design
Website Design & Development
Merchandise & Apparel Design
Social Media Graphics
Collateral Design
Environmental & Retail Design
Marketing Strategy & Production
The Challenge
Launching a brand-new business from the ground up, Game On State needed a full brand identity and web presence that captured their heart-led mission while feeling fun, modern, and inclusive. With multiple offerings and future expansion already on the horizon, their brand had to balance joy with clarity and build connection from day one.
The Outcome
We created a bold, playful identity system and a custom Squarespace website that unified their story, mission, and multiple business arms. From signage and merch to event marketing and a seamless online experience, Game On State’s brand truly reflects their unique heartbeat… colorful, welcoming, and built for connection.
“
Excellent vision and execution. Touchpoint really listens to their customers and are masters in creating a brand that works for your business long-term. I am also just incredibly grateful to Jake for your partnership, guidance, and infectious laugh. His team cared about every aspect of the process and seeing our vision to fruition.
Aimee Rubin - Founder & Executive Director
