Loretta’s Designs
Crafting custom comfort with timeless design
About the Client
Loretta’s Designs is a custom interior design workroom based in West Chester, Pennsylvania, led by the talented duo Loretta and Kevin. With over 30 years of experience, they specialize in bespoke window treatments, soft furnishings, and one-of-a-kind home decor pieces that transform houses into cozy, beautiful, and personalized sanctuaries. Their high-touch approach and design expertise have made them beloved by both homeowners and industry partners alike.
Industry
Interior Design · Home Decor
Project Scope
Brand Strategy & Identity Design
Website Design & Development
Copy & Messaging
Email Signature Design
Business Card Design
Collateral & Print Design
The Challenge
Loretta and Kevin had a stellar reputation and a long history of excellence, but their digital presence didn’t reflect the luxury, care, and customization they provide. They needed a refreshed brand and website that positioned them as the go-to experts for high-end home transformations and helped them attract dream clients and referral partners—without adding more stress to their already full plates.
The Outcome
We built a timeless and elegant brand identity that highlights the craftsmanship, heart, and hands-on service Loretta’s Designs is known for. Their new Squarespace website blends warmth with professionalism, showcasing their process, portfolio, and personality. Clear messaging speaks to both busy homeowners and trusted design collaborators, helping the business grow with confidence as well as creating more time and space for Loretta and Kevin to do what they love most.
“
When they showed us their presentation of our ideas and their interpretation of our ideas we were absolutely blown away. They presented us with a wonderfully dramatic and LUXURIOUS change from our previous (cut and paste) web design. These guys are seriously talented and exceptional at what they do.
Loretta McGranaghan - President & Window Treatment Professional
