Pathway Pilates
Elegant movement. Empowered bodies. Elevated design.
About the Client
Pathway Pilates is a boutique studio in Media, PA that blends classical Pilates principles with a contemporary, inclusive approach. Founded by Brittany Dever, the studio helps people of all ages and abilities move with purpose, heal with intention, and build confidence through body awareness. With an emphasis on premium service and welcoming energy, Pathway Pilates offers private, semi-private, and group classes that meet students where they are—and help them grow from there.
Industry
Wellness & Fitness · Pilates Studio
Project Scope
Brand Strategy & Identity Design
Copy & Messaging
Merchandise & Apparel Design
Collateral & Print Design
The Challenge
Brittany came to us after a frustrating experience with generic logo designs that didn’t reflect her vision or voice. As a passionate studio owner with a deep connection to her clients, she needed a brand that matched the warmth, professionalism, and premium feel of her space. The challenge was to create a brand identity that felt both elevated, approachable, and rooted in elegance, but not sterile or over-designed.
The Outcome
We crafted a clean, confident logo system paired with expressive typography and a warm, contemporary color palette. The final brand feels both polished and personal, capturing the flow of movement and the energy of the studio. From business cards to social icons, Brittany now has cohesive assets that reflect her values and make her stand out in a crowded wellness market. As she put it: “You’re not just hiring a designer. You’re gaining a true partner who understands your vision.”
“
I am over-the-moon happy with all of Jake's work! I own a Pilates studio and needed simple materials for my brand, including a logo. I had previously gone to UpWork and got back materials that look like every other business. I was very frustrated and discouraged until I met Jake. He not only delivered beautiful and timely materials, but most importantly he took time to learn about my business and industry.
Brittany Dever - Owner & Certified Pilates Instructor
