Rags2Riches
An animal rescue built on compassion, community, and second chances
About the Client
Rags2Riches is a 501(c)(3) nonprofit all-breed, no-kill animal rescue based in Pennsylvania. Founded in 2015, they’ve grown into a beloved organization known for saving and transforming lives one “raggy” rescue at a time. Fueled by compassion, positivity, and purpose, they’ve built a global footprint while staying rooted in their values and the local community.
Industry
Nonprofit · Animal Welfare
Project Scope
Brand Strategy & Identity Design
Website Design & Development
Merchandise & Apparel Design
Collateral Design
Environmental Signage
The Challenge
Rags2Riches had outgrown its original identity and online presence. Their outdated visuals and website no longer reflected the scale of their work or the heart of their mission. They needed a brand that honored their deep love for animals, celebrated the community behind the work, and positioned them as go-to experts in animal care and rescue.
The Outcome
We built a warm, recognizable brand and modern website that captures the magic behind Rags2Riches––friendly, human, and full of heart. The new identity reflects their values of inclusion, care, and compassion, while the website is packed with resources to help adopters, donors, and volunteers take action. Their impact, story, and heart now shine through at every touchpoint.
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"I reached out to Touchpoint Design thinking I needed a new logo. After meeting their team of professionals, I realized we needed so much more to set our business apart from others. The team at Touchpoint really got to the core of our business and our mission. They made me realize what was needed to inspire our team and to really get us noticed. I highly recommend Touchpoint Design, they will bring your business into the next level."
Tish Mayo - Founder & Executive Director
