Shevlin Family Foundation
Lifting lives, one recovery journey at a time
About the Client
The Shevlin Family Foundation is a nonprofit rooted in Delaware County, PA, dedicated to supporting individuals and families affected by substance use disorder. Founded by Peggie and Paul Shevlin—parents of three children in recovery—the foundation provides critical resources like housing scholarships, transportation, food cards, and recovery support to help people take their first steps toward lasting change. Since 2015, they’ve directly served over 3,500 people with tangible, life-changing support.
Industry
Nonprofit · Recovery Support
Project Scope
Brand Strategy & Positioning
Mission & Vision Refinement
Logo Design & Identity Refresh
Merchandise & Apparel Design
Collateral & Print Design
The Challenge
Shevlin had a deep, impactful story and a strong grassroots presence in the Delco recovery community, but their brand lacked cohesion and clarity. Their mission had evolved, and they needed outside guidance to articulate it with emotional power. They wanted a refreshed visual identity and refined messaging that honored their family story while supporting their next phase of growth.
The Outcome
We helped Shevlin reimagine their brand with a heart-forward logo and a refined mission statement that clearly reflects their values, vision, and impact. The new identity brings warmth and credibility to their work, positioning them as a trusted and compassionate force in the recovery community. With a stronger foundation, Shevlin is now better equipped to grow partnerships, rally supporters, and continue lifting individuals, families, and communities with dignity and hope.
“
We wanted our logo and vision to reflect the heart of our mission. It needed a refresh big time. Jake hit it out of the park! He listened and learned about our work and who we serve. We have been overwhelmed by the support and love from our amazing community.
Christine Rizzo, CFRS - Executive Director
