Be The Joy Foundation
Spreading joy, one act of kindness at a time
About the Client
Be The Joy Foundation is a nonprofit based in Media, PA, built around a simple yet powerful mission — to surprise individuals facing hardship with community-driven acts of kindness. Since 2020, they’ve delivered over $350,000 in gifts, uplifting lives through unexpected moments of joy, generosity, and love.
Industry
Nonprofit · Community Impact
Project Scope
Brand Strategy & Identity Design
Website Design & Development
Merchandise & Apparel Design
Social Media Graphics
Collateral Design
Environmental Signage
The Challenge
Be The Joy had a powerful grassroots story and growing impact, but their brand and website lacked the clarity and emotional resonance needed to match their vision. They needed a cohesive brand identity and online presence that would help them grow, attract sponsors, and clearly communicate what makes their work so moving — all while staying true to their founder’s heart-led approach.
The Outcome
We created a warm, approachable brand identity and a storytelling-forward website that puts emotion and impact at the center. With bright visuals, thoughtful copy, and a clear donation journey, Be The Joy now has a cohesive brand system that helps them scale their mission, connect with sponsors, and rally a joyful movement of kindness across the community.
“
You guys have gone above and beyond with not only bringing the mission to life in creating a stand out human-centered brand, but also by becoming true Be The Joy team members. The extra miles of dedication beyond the original project scope are acts of kindness I appreciate more than you know.
Brittany Scharr - Founder & Executive Director
